Sep 17, 2019
“It's valuing our audience and what their plight is.” -Neil Gordon
In this episode, Jay has a great conversation around creating effective messaging with content coach, Neil Gordon. They discuss how to effectively position yourself relative to the problem you solve, and where it fits in the marketplace, as well as: how to get your expertise recognized, being more effective in networking situations, how to inspire a belief that change is possible, the importance of differentiating yourself from your competition, and so much more...
Visit https://jayrooke.com/074-Neil-Gordon/ for resources and show notes.
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01:25 The Content Coach
07:33 No Drama Selling
10:35 Frame Your Work Right
27:27 Get it Right the First Time
33:42 Creating the Trust
39:50 Get Them Invested