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Know Pain, Know Gain

Sep 17, 2019

“It's valuing our audience and what their plight is.”  -Neil Gordon


In this episode, Jay has a great conversation around creating effective messaging with content coach, Neil Gordon.  They discuss how to effectively position yourself relative to the problem you solve, and where it fits in the marketplace, as well as: how to get your expertise recognized, being more effective in networking situations, how to inspire a belief that change is possible, the importance of differentiating yourself from your competition, and so much more...


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Episode Highlights:

01:25 The Content Coach

07:33 No Drama Selling

10:35 Frame Your Work Right 

18:06 Empowered 

27:27 Get it Right the First Time

33:42 Creating the Trust

39:50 Get Them Invested